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The Kia EV9 Times Square Numeral Tour 2024

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  • Client:  Kia North America
  • Date:  Q1 2024

Bringing in the New Year, Literally.

In collaboration with Times Square and Kia North America, we executed a project to promote the all-new electric Kia EV9. Using an EV9, we towed and deployed the 2024 numbers across multiple stops in the United States, culminating in Times Square.

The activation resulted in record number impressions for the EV9. The activation included 5 stops, a custom-designed trailer, and vehicle branding.


Work done for INNOCEAN USA.
Display vendor: ASV Inc.
Creative Design: Michelangelo Barbic, J Abadilla


View the press release here.
View a news snippet here.

3D render of proposed concept for trailer.

3D render of proposed concept for LA Autoshow execution.

Photograph of real deployment of trailer in New York City.

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