Gearing up...
Almost there.
In collaboration with NBA and Kia North America, we executed a project to promote the all-new electric Kia EV9 and Kia Skills Challenge. The playable area for guests involved 3 bespoke obstacles and a EV9 for display. The site build out consisted of a Kia Owners area where Kia Owners could hangout with others and addtionally had access to trophy displays. The secondary branded vehicle display was designated for photo opportunities with NBA atheletes.
Work done for INNOCEAN USA.
Display vendor: Mega Inc.
Creative Design: Michelangelo Barbic, J Abadilla
Responsible for 3D visualization of activation, creative direction, user-experience, production item deliverables.
Finalized render done by J Abadilla (Image 2)
Early 3D block out of activation experience.
3D Render by J Abadilla with select objects prepared by Michelangelo.
Photo of guest interaction with experience.
Photo of activation with designed vehicle wraps and 2D graphics.
Photo of guest interaction with experience.
Photo of the experience.
